Three weeks where people can look but not buy. Then 999 bottles, online, on Monday 23 November.
To 23 Nov, 00:00 Dubai time · launch hour to be set by the founders
A brand about self-definition, not labels. No product yet.
Fragments of the bottle, three sides of one person, then the three names on 17 Nov.
The date, the 999, the launch hour and how to buy. A number every morning.
The reveal, a guide to choosing, real orders and reactions, gifting to Christmas.
Every caption, Story and boost ends here. The sign-up page sits behind the bio link.
Bio, highlights and Stories switch together. “You define your own you.” stays on every end card.
Identity only, no bottle.
White, black and taupe details.
Three names, still no bottle.
All three bottles, revealed.
10 Reels and 4 carousels on Instagram, adapted for TikTok. They build the story.
One planned sequence a day with a link. Stories do the converting: feed posts can’t carry a link.
A countdown with sign-up until 22 November, then the store.
Welcome, “Tomorrow”, “It’s open”, and a reminder. They turn sign-ups into orders.
AED 2,000–2,500, mostly before launch week, only behind posts that already perform.
Sharing from your own accounts and sending the link to your networks. The most trusted voices ENIGMATIK has.
A meaningful first signal for a new brand.
The figure we plan and measure against.
Sold out. Needs much more reach and budget than content alone.
Scenarios, not forecasts. Sales, stock and orders are owned by ENIGMATIK; Gomboc owns social media and the website.
Tap any day to open it: what goes out, what is decided, and who owns it.
Genderless, and built on one idea: you are not one thing. No full bottle on Instagram before 23 November. Names from 17 November.
EMK 01“Desire becomes obsession, without ever raising its voice.” For evenings and close moments.
EMK 02“An icy caress racing across the skin before unfolding into captivating warmth.” The daytime scent.
EMK 03“Every mystery hides a force waiting to be revealed.” A contemporary oud for occasions and winter nights.
Notes as given in your questionnaire. Nothing is published until you approve them, with a one-line description for each (due 7 November).
Each Reel is approved as a storyboard first. We build from what you already have, add AI where filming isn’t practical, and keep the real bottle exactly as it is.
Timing, on-screen words and end card, approved frame by frame.
The September shoot, the founder footage and the monthly two-hour capture.
AI scenes and characters where filming isn’t practical. Bottles only from real shoot images.
Motion in every shot, sound, type and end card, then the Story and TikTok cuts.
Two people move through one dark space while spotlights build the words on the floor. YET. arrives last.
A wall of screens flickers with fragments of an identity, falls into one rhythm, and shows the number.
Three lit windows at night. We think we are watching three women. The push-in shows it is one.
About forty people fill a grid one by one, each different, then vanish until one is left. She walks away.
One woman, one bag, three boxes. Each box changes her outfit, her light and her attitude.
A feed post can’t carry a link; a Story can. One planned sequence every day, each with a link sticker and its own tracking tag, on top of a daily rhythm.
Post 1 shared. Black frame: "NOT FOR SALE." Then "YET." Then "THE FIRST RELEASE · 23.11". sticker count down + link drives → sign up
KPI: profile visits, sign-ups. Purpose: the first Story after Post 1. It turns October into November and tells new followers who we are. Frame 1: "October asked a question. November has an answer." Frame 2: quick recap o
Type: Greeting. KPI: brand warmth, no commercial goal. One frame. A respectful, minimal greeting. Wording: Happy UAE Flag Day Design: restrained use of national colours; follow official flag-use guidelines (correct propo
Clips of Ms. Dominique moderating the Beauty World panel (filmed 8 October). "What does luxury mean to you?" stickers Q's trust
Post 3 shared. "999 bottles. 333 of each. Join the list to hear first." Only after the founders confirm the allocation. stickers link for sign ups
Three this-or-that polls (morning or night, linen or leather, silence or bass). Ends: "You don't have to choose just one." stickers polls+ links engagement
Slide 1: Post 4 shared with a 15-second founder excerpt. Collect questions. stickers Q's silde 2: Fragments from the 13 September studio shoot: light, shadow, edges. No full bottle. stickers slider +link sign ups
Type: Greetings date: Sun 8 Nov One frame. A greeting in light: warm glow, gold or soft flame tones, light as the only visual. Copy: "Wishing you a Diwali full of light. No product, no bottle, no fragrance copy, no link
Three answers from Story 07 (Ask the founders), filmed or as text. Only their own words. stickers link sign ups
Post 5 shared. Pause on the reveal frame: "Same woman. Three sides." Poll: "Which side of you shows up most? Composed, electric or soft." stickers poll +link profile visits + sign ups
KPI: profile visits, link taps. Purpose: 11:11, a number clue to the launch date. Posted at 11:11. Frame 1: a clock-style frame showing 11:11, centred, nothing else. Dark, quiet. Frame 2: "Our date counts 1, 1, 2, 3." Th
Post 6 shared with three zoomed details. "How curious are you?" stickers slider profile saves engagement
Three texture close-ups. "Three expressions. Which are you curious about?" stickers Q's link profile engagement
Post 7 shared. A looping version of the grid: "Tap to stop it on the one most like you." Then "You don't need everyone to understand." stickers Q's link profile engagement
"How do you choose a fragrance you can't smell yet?" How ENIGMATIK will help you choose: an honest description of each scent (founder-approved only), the "help me choose" service in DMs, and the discovery set if it is on
KPI: trust, saves, link taps. Purpose: the founders, in their own words, on how ENIGMATIK was made and what it smells like — the day before the names are revealed (Post 8, 17 Nov). Frame 1: "Behind the box." The founders
Post 8 shared. One frame per name. "Which name pulls you first?" stickers link poll profile sign ups
Sold online only, UAE delivery, the date. Founders confirm each fact. No price. stickers link profile sign ups
Post 9 shared. Daily number frame starts. Quiz: "Which box would you open first? MystiK Dépendance, MagnetiK Shadow or MorphiK Aura." stickers Countdown + quiz + link profile sign ups
A short line from the founders on why the first release is only 999 bottles. Creator reposts begin if seeding happens. stickers link profile sign ups
Post 10 shared. FAQ frames: date, launch hour, how many, how to buy, delivery. stickers link profile sign ups
Tomorrow, [hour] Dubai time." Short line from the founders. Last call to join the list, and early access for the list if the founders approve it. stickers Countdown + link profile sign ups
MORNING: The wait is over." Post 11 shared. One frame per bottle with its own product link. Delivery frame. The price stays on the website. Campaign line switches to NOW FOR SALE stickers product link profile orders MIDD
MORNING Post 12 shared. "When will mine arrive?" answered with the agreed delivery promise. stickers link profile orders EVENING Each founder says which one they wear, and when. Their own words only. stickers product lin
Post 13 shared. Frames 1–3: Help me choose. Three questions lead to one fragrance (quiz sticker). Frames 4–6: Smells like. One frame per fragrance — MystiK Dépendance, MagnetiK Shadow, MorphiK Aura — "Smells like..." + n
Reposts of buyers' own Stories, with permission. Verified reactions only. Start the "Reactions" highlight. Stickers → likns orders
No Black Friday codes. Just the first release." Stock remaining only if the founders supply the real number. stickers → links orders
Gift wrap, gift message, Christmas delivery cut-off once confirmed. stickers → links orders
Post 14 shared. "Which one are you wearing?" poll; reshare buyers' answers. stickers → poll, product, links orders
date: Mon 30 Nov. Status: optional and subject to client approval. No feed Post on Commemoration Day. One frame. A single respectful acknowledgement. Wording: Honouring their sacrifice. Remembering their courage. UAE Com
Founder thank-you and buyer reactions. Real numbers only if the founders supply them. stickers → links orders
Supports: Post 07, Rare Behavior Report 002. Pillar: Identity System. KPI: UGC Frame 1: a document-style frame in the Rare Behavior Report format: "Rare Behavior Report 003", subject line, observation Frame 2: a call for
KPI: replies, DMs, shares. Purpose: an open question that gets people talking about when and why they wear fragrance. Frame 1: "What do you wear when...?" with a clear, empty space for the question sticker and the prompt
| Phase | Frames a day | Morning | Midday | Evening |
|---|---|---|---|---|
| Identity · 1–10 Nov | 3–5 | Countdown sticker and list link | Identity poll | Planned sequence or a founder clip |
| Desire · 11–18 Nov | 4–7 | Countdown and link | Texture close-up or choice poll | Planned sequence, one question answered |
| Countdown · 19–22 Nov | 5–9 | Number frame, reminder sticker | Time, how to buy, delivery | Planned sequence, link |
| Launch · 23–24 Nov | 8–12 | Launch frames, product links | How to order, live answers | Packing, founders, first orders |
| Selling · 25 Nov–1 Dec | 4–8 | Shop link, fragrance of the day | Help-me-choose quiz, reactions | Planned sequence, gifting |
Almost everyone arrives from Instagram or TikTok on a phone. Until 22 November the site has one job: take an email. At the launch minute it becomes the store.
MystiK DépendanceMorphiK AuraMagnetiK ShadowWhat list members get, and the launch date.
With the launch hour.
The shop link, or an hour earlier for list members if approved.
For those who haven’t ordered, with the delivery promise.
We measure what Gomboc controls, what we share, and the sales results ENIGMATIK owns, separately, so every number has one owner and one decision attached.
Targets are planning hypotheses until week one gives us a baseline. Instagram and TikTok reach are never added together.
Followers, 30-day reach, views, profile visits; tracking links set up.
Reach, watch time, saves, shares, clicks, Story taps, message themes. Update to the founders on Monday.
Story completion, link taps, buying intent in messages, orders when supplied.
Post-by-post results, top objections and the December plan.
| Signal | Threshold | If it misses, we… |
|---|---|---|
| Sign-ups from social | 75 by 8 Nov · 150 by 15 Nov · 300 by 22 Nov | Move boost budget to the best Reel, put the list reward in every caption, ask the founders to share, add a link Story daily. |
| Story link clicks | ≥ 0.5% of Story reach | Move the link to frame 2, make the ask more direct, add a poll just before the link. |
| Sign-up page | ≥ 20% of visitors join | Fix the page within 48 hours: one field, reward at the top. |
| Reel retention | ≥ our own average | Recut the next opening, words on the first frame, add a 15-second cut. |
| Weekly reach | +20% week on week | Boost, Collab posts with the founders, new posting times. |
| Messages answered | 90% on time | More saved replies, a second person on the inbox. |
Stock and a real test order. No countdown that might slip.
Is attention turning into visits? If not, change the hook and the page.
Is the cost per sign-up sensible? Fix the funnel before spending more.
Payments, stock, delivery and email links re-tested.
If visits don’t convert: price, scent information, delivery, trust, checkout.
At an illustrative AED 8 per sign-up, AED 2,500 brings about 312 sign-ups, or about 30 bottles. The first budget is for learning what works.
The plan has one line, one action and a story that builds. To turn attention into orders it needs a real reason to join, messages on launch day, and the budget with your voices behind it.
Suggested line for the sign-up pageJoin the list. Shop one hour before everyone else on 23 November, and be first on the guest list for our January evening.
| Post | Date | Goal | Share |
|---|---|---|---|
| NOT FOR SALE. YET. | 1 Nov | Reach, with the sign-up link | 15% · AED 300–375 |
| The First 999 | 5 Nov | Visits to the sign-up page | 20% · AED 400–500 |
| Three Sides of You | 10 Nov | Views, an audience to reach again | 20% · AED 400–500 |
| Four Days | 19 Nov | Sign-ups from people who watched | 15% · AED 300–375 |
| NOW FOR SALE | 23 Nov | Orders, people who engaged | 20% · AED 400–500 |
| Meet the Three | 25 Nov | Orders from visitors who didn’t buy | 10% · AED 200–250 |
Only posts already performing after 48 hours. About 70% runs before launch week; an underperformer’s share moves to the best post.
Our pick: shop first, a founders’ note, first invitations to January.
Four messages, one tool, one named person.
Spend before launch week. Post from your own accounts and send the link to your networks.
Keep the bottle hidden, not the basics: a fragrance house, three fragrances, who is behind it.
Campaign line, then “You define your own you.” under the logo.
The choice guide on 25 November, “help me choose” in messages, the discovery set if on sale, January to smell all three.
No stock figures unless they are strong. We say “the first release”, never “almost gone”.
No discounts: “No codes. Just the first release.” Ads that week only target people who already know the brand.
One bad first order hurts a new brand fast. The test order before 30 October is the highest risk on the plan.
Every item in this plan is tagged Gomboc ENIGMATIK or Shared.
Gomboc runs the website and social channels but cannot alone guarantee 999 sales: reach, budget, price and fulfilment matter as much as content.
The first three are due this week. Each date shows how many days are left.
Without a reward, sign-ups stay low. We recommend shop first, a founders’ note and first invitations to January.
A new account cannot reach enough people on its own in one month.
Gifts must land before launch to be worth anything.
Sign-ups only turn into orders if people hear from us at the launch minute.
Posts 3 and 10 cannot go out without it.
Needed for the website. It never appears on Instagram.
Post 11, the store switch and the list message all go out at that minute.
The go-or-move decision depends on it.
Posts 8 and 13, the Stories and the product pages.
Composed, electric, soft: Posts 13 and 14.
The natural answer to “which one?”.
Post 14 and the selling Stories.
Gifting Stories from 28 November.
Reactions from 26 November.
So we can judge the launch, and act the same evening if it falls short.
Who does what next, and by when. Tick items off as you go; ticks stay on this device.
Fourteen posts. One story.
Every post is in ClickUp with its date, brief, caption and KPI. Tap a post to open it.
One line
NOT FOR SALE. YET. until 22 November, then NOW FOR SALE. “You define your own you.” under the logo.
One action
“Join the list through the link in bio”, then “Shop the first release”. No “Shop now” before 23 November.
Facts from you
No price on Instagram, ever. No stock counts, orders or reactions unless real and approved.
The name
Always ENIGMATIK. The fragrances always MystiK Dépendance, MagnetiK Shadow, MorphiK Aura.
Two seconds
Words on the first frame of every Reel, subtitles on every spoken word.
Profile
Pinned: Posts 1, 4, 3. Highlights: Start Here · The Three · Founders · First Release · FAQ · Reactions.